Today I was thinking about my photography business and the things that I needed to focus on so I could be on my way to achieving my goals in becoming a very successful photographer.
In thinking about my strengths and weakness, I came up with these:
Strengths:
1-The ability to speak English and Spanish.
2-Having a new canon slr full-frame sensor camera with 21 mp.
3-An excellent lens.
4-Adequate transportation.
5-Two portable flash units and two battery units, etc.
6-A very likable personality.
7-An excellent ability to photograph the perfect moment, an emotion, a sudden laughter, etc.
8-Kids like me.
Weaknesses: (what my competitors have that I don't)
1-Not having a studio space.
2-Not living close to where my desired customers live, which makes it inconvenient for them to visit me.
3-Not having the necessary equipment that most photographers have: An extra camera body, 3 professional lenses, 5 professional quality light strobes, etc.
4-Not having an assistant.
5-A disorganized photo library.
6-Not having an accounting software and a laptop to perform my daily necessary operations.
7-Not having a complete knowledge of the technical aspects of my most vital equipment: flash units, how they work, all the features of my new camera, etc.
8-Not taking advantage of the New York Institute of Photography by not finishing the course, not doing the homework, not contacting my assigned professor for vital questions, etc.
9-Not being an active member of a professional photography organization which could give me the opportunity of getting to know the people in my industry that could help me in getting my foot off the ground.
10-Not participating in any networking events.
11-A mountain of debt.
My focus should be in creating a plan to achieve all those points and marrying the plan. This gives a lot of things to think about.
I know I can succeed. I know I can become a professional photographer, get out of retail, get out of debt, complete my divorce to Olga, finish my photography classes, get fit, get my finances together, gain the respect of others, get closer to my family, start dating, fall in love, and enjoy life to the fullest. It's not impossible. All I have to do is to actively work with every level of my being so I can achieve each and every goal mentioned above. It's like going to the gym. If I don't exercise, I won't see results. If I sit around waiting for something to happen, waiting to be in a better mood so I can exercise, postponing the workouts for better days, my dreams of becoming fit will never materialize.
Today I started the gym again. I made the decision to completely disconnect myself from past lovers. Not because I hate them, but because, as I see it, there was a reason I stopped seeing them in the first place, and my need to seek them is a testament to myself that there is anybody else out there, that I can only settle for what's easy, and so on. So I will quit the habit of contacting those people and look at the future. Sometimes it is better to leave those things that belong to the past in their right place. I am burning those bridges for good.
Thanks for reading.
Hans.
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